Retail specialist Peter Clark is a man who has helped many Australians get more out of life.
Supporting him and helping him to realise his latest customers’ dreams is his risk management and business insurance adviser Morgan Appleby of Alleviate.
“Morgan has the in-depth experience in liability insurance to manage the complex insurance needs of Adreno,” says Peter of the underwater adventure retailer that is an importer, retailer, distributor and adventure tour company.
“I need to know for the benefit of our customers as well as our financiers and business partners that if something goes wrong, insurance will pay out.
Morgan spent a considerable amount of time in the business with Management gaining an indept understanding of our business model, revenue streams and exposures. With this knowledge and being a Spero himself, enabled him to articulate our business structure to assess the suitability of various insurers to oversee our risk transfer arrangements.
“Our customers pursue (some may say) risky, definitely
adrenalin-pumping, recreational activities: namely spearfishing and scuba diving.
“They rely on us for their products. We’re importing goods and reselling. If there’s a fault, we have some liability and need to be covered for it. Alleviate ensures that is so.”
Peter Clark, one of the 1980’s founders of Crazy Clark’s, the Australia low-cost discount variety chain, became Adreno’s general manager two years ago.
In that time, the business has tripled in size; adding three destination warehouse-style outlets in Sydney, Brisbane and Melbourne to its online presence.