In & Out Fitness

East Timor and Iraq veteran Dane Christison credits business insurer Morgan Appleby for enabling his business venture to go from Business Untouchable to Mission Possible.

Dane is the founder of In and Out Fitness, dedicated to enabling optimal transitions for serving and former defence personnel transitioning from conflict zones to Civvie Street.

In and Out Fitness’s piece de resistance is its online coaching program, Post War Survive to Thrive, the world’s first self-development and coaching program specifically for people with post-traumatic stress disorder (PTSD).

Dane’s insurance challenge was to get cover for a world first when insurers by their nature are known to be risk averse and view ‘new’ with wariness.

Enter Morgan Appleby of Alleviate.

Dane reckons Morgan Appleby’s ex-Digger instincts came to the fore. He understood Christison’s business needs as well as the importance of In and Out Fitness’s mission — even Australian veterans’ services acknowledge at least two deaths every week due to suicide

Morgan spent a significant amount of time with us to really understand what we were doing and how to articulate that to the insurers. When you mention PTSD to an insurance company they usually run for the hills. Morgan’s knowledge of the program and his own experience in business and in the defence force enabled him to get this over the line.

“In getting the business insurance we needed, Morgan has given me and the people I work with security. He’s enabled us to move forward on our mission to help others take control of their lives positively,” Christison says.

In and Out Fitness works with clients in Australia, the United States and Great Britain with global expansion dreams fuelled by enquiries worldwide.

What our clients say

"We use and strongly recommend the services of Alleviate Risk Management & Business Insurance.

He is not only extremely talented, but also meticulous Alleviate are more like a business partner than a typical insurance broker. They took the time to understand our business and provided the best cover for our individual needs. This gives us confidence and peace of mind that are business is totally protected. Morgan and his Team respond promptly to any queries and go above and beyond with regards to their service levels. We were so impressed with their professionalism, experience and integrity that we have referred (and will continue to refer) numerous clients to them.

Managing Director
A Class Business Finance P/L

"Morgan’s level of service and expertise had been critical to our company achieving licensing requirements.

Morgan went above and beyond to ensure we were covered according to irregular guidelines and we couldn’t recommend him enough. Thank you.


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