East Timor and Iraq veteran Dane Christison credits business insurer Morgan Appleby for enabling his business venture to go from Business Untouchable to Mission Possible.
Dane is the founder of In and Out Fitness, dedicated to enabling optimal transitions for serving and former defence personnel transitioning from conflict zones to Civvie Street.
In and Out Fitness’s piece de resistance is its online coaching program, Post War Survive to Thrive, the world’s first self-development and coaching program specifically for people with post-traumatic stress disorder (PTSD).
Dane’s insurance challenge was to get cover for a world first when insurers by their nature are known to be risk averse and view ‘new’ with wariness.
Enter Morgan Appleby of Alleviate.
Dane reckons Morgan Appleby’s ex-Digger instincts came to the fore. He understood Christison’s business needs as well as the importance of In and Out Fitness’s mission — even Australian veterans’ services acknowledge at least two deaths every week due to suicide
Morgan spent a significant amount of time with us to really understand what we were doing and how to articulate that to the insurers. When you mention PTSD to an insurance company they usually run for the hills. Morgan’s knowledge of the program and his own experience in business and in the defence force enabled him to get this over the line.
“In getting the business insurance we needed, Morgan has given me and the people I work with security. He’s enabled us to move forward on our mission to help others take control of their lives positively,” Christison says.
In and Out Fitness works with clients in Australia, the United States and Great Britain with global expansion dreams fuelled by enquiries worldwide.
